- Advisory
Workup
- Industry: Startup, Technology
Challenge
Workup was an exciting new startup with a strong product vision but no sales experience or structure in place. As a brand-new business, they needed support building the foundations of their commercial function – from defining their value proposition and sales process to creating the tools and confidence to take their product to market effectively.
Our Approach
Through Bright Evolve’s Ascent platform, we partnered with them to design and implement a complete early-stage sales framework.
Our support included:
- Creating a clear value proposition and go-to-market strategy.
- Building the sales process, structure, and tools from the ground up.
- Coaching and supporting on live sales calls.
- Designing outbound campaigns and messaging for early traction.
- Helping land their first customers, establishing proof points to attract future investment.
“Bright Evolve has really helped us define our marketing strategy at Workup. Their expertise and experience in the industry have been invaluable in helping us plan and execute our marketing activities effectively. Bright Evolve delivered a comprehensive marketing plan tailored to our needs and provided great follow-up support. Working with them has been great - their professionalism, friendly demeanor, and willingness to go the extra mile have made a lasting impression on us.”
Rich Cooper
Co-Founder, Workup