- Advisory, Ascent
Equitas
- Industry: HR & Recruitment, Technology
Challenge
Equitas had achieved strong success within the public sector but needed support to replicate that success and expand into private sector markets. The business required a clear, actionable go-to-market strategy and ongoing sales leadership support to ensure that new opportunities were effectively targeted and converted.
Our Approach
Through Bright Evolve’s Ascent platform, we worked closely with Equitas to design a tailored go-to-market strategy focused on scaling into the private sector.
To ensure this strategy was executed effectively, Bright Evolve also provided ongoing Sales Advisory support, including:
- Regular coaching and strategy sessions.
- Hands-on sales advisory, including participation in key client calls.
- Continuous refinement of sales messaging, targeting, and process to maximise conversion.
“The difference in approach to sales since Bright Evolve got involved has been night & day. They broke down our GTM and truly focused on what works, what needs to be changed. Every goal we set has been achieved. They listened to us, went through a process and gave us the confidence to go for sales we didn’t go for before. We’ve landed a transformative sale which will 5X our business, and I can’t wait to do more with them!”
Michael Blakley
Founder, Equitas